This is the first time that an English conversation school has been so harshly disciplined. However, it is a natural reflection of the shoddy way in which Nova has run its business–namely, engaging in a systematic deceit with the signing and canceling of course contracts. A detailed check of the management reveals 18 different rule violations. They include exaggerated ad copy, explanations contrary to the facts, refusing or delaying refund payments from canceled contracts and failure to disclose key matters, among other things.
The illegal practices stem from structural flaws inherent in the company’s overaggressive business expansion plan.